Strategic Business Units (SBUs) of a diversified firm have common managers, resources, objectives, and competitors. Operational planning should be completed:ДЄt the same time the total budget is prepared. In doing so the company creates _ utility. Whirlpool combines metal, rubber, and other components in the production of appliances. Marketers seek to rid themselves of their cash cows because those products hold low market shares in low-growth markets. Relationship marketing focuses more attention on _ customers because new customers are _ to acquire compared to existing customers. Which of the following is now the second-largest market in the world? Internal organizational weaknesses prevent taking advantage of an opportunity. In a SWOT analysis, a constraint is present when: Relationship marketing begins after the sales transaction is completed.Дecisions about distribution strategy involve such challenges as: Through a feedback form, Sally learnt that all of them had acted upon the opinions of their friends and family members. Sally Myers, head of marketing at SallyвЂ™s Salon, serviced six new customers over the past two weeks. To be most effective, the planning process should include input from a wide range of sources both internal and external to the organization. Long term relationships with customers and suppliers.Дecisions involving transportation, warehousing, inventory control, and order processing relate to _ strategy. Way to create units of business activity based solely on sales potential. The strategic business unit (SBU) concept is best identified as a: The emergence of the marketing concept can best be explained by:ДЄ shift from a sellerвЂ™s market to a buyerвЂ™s market. Standardize product lines and marketing promotions to appeal to the largest possible audience. The rapid development of telecommunications from Internet to cell phones allows marketers to accomplish all of the following except: The advertising director, marketing research manager, and other middle-level managers should be involved in planning fundamental organization-wide strategies and the corporate budget. The buying function of marketing involves advertising, personal selling, and sales promotion in the attempt to match products and services to consumer needs. When General ElectricвЂ™s NBC division acquired Universal Studios, the highest executive who approved this acquisition was most likely _, with the decision being the result of _ planning. What is the third step in the planning process?ДЄssessing strengths, weaknesses, and opportunities

Principles of marketing test